• Low increments in comparable U.S. sales during McDonald’s Q3 2024 Results.

    The brand will continue to follow their Arches Playbook to drive long-term Market Share Growth. Focussed on providing value and affordability as their consumers continue to be mindful about their spending.

    Arches Play Book:

    • Maximizing Marketing

    • Commitment to the Core Menu

    • Doubling Down on Digital

  • People are happier when they know they’re getting a bargain.

    People commit to their planned activities when they feel financially secured.

  • Do more and worry less about meals.

  • Age: 18-50

    Individuals across lower, working, and middle classes.

  • Roles:

    • Art Director

    • Copywriter

    • Designer

    Programs Used:

    • Adobe Illustrator

    • Adobe Photoshop

  • I’m lovin’ it

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